Two days ago, while sick and feeling poorly - I couldn't help redesigning the website of a startup that is currently in its product market fit phase. Startups are by default strapped for cash and usually don't have the technical resources to create the perfect website. However, with today's fast evolving technologies, it's possible to create a very nice site on platforms such as SquareSpace or Wix to name a few and run a business on those platforms without breaking the bank.
Well, I also use a website builder called Simvoly for my own website (including this blog post) and I took 4 hours to redesign the website www.faztfoods.com and in the process translate it from French to English.
Why translate it? Because in Brussels, a lot of people speak English and having a site just in French will alienate the site's Flemish customers and the growing international residents or visitors. In that respect, I am also taking a dig at their market segmentation.
So that's it, I couldn't help myself. I had to give this destination a better experience - for my own pleasure - and hopefully for the pleasure of future site visitors - as I will contact the founders in case there's a chance they will like the new design.
The original is viewable at www.faztfoods.com
The Redesign www.josephatepo.com/faztfoods (Chrome has issues)
What do you think of my entire site redesign?
It's based on a template but I think it brings more confidence to the customer than was the case in the original design.
Feel free to comment below.
It is not easy to create an entire site within 4 hours - yes that's how long it took me.
The logo was improved, the content was translated and the appropriate images were used to give the entire site a professional feeling and to manage the customer's expectation for a subsequent delicate food experience. Customers need to trust sites for them to purchase anything. That was my goal with this redesign.