I was invited to join 4 junior devs from www.becode.org and joined them as the only designer in the team.
We had 2 nights or 3 days to get familiar with all the challenges, choose one challenge, think of a host of problems within that challenge that we would solve, then we would have to come up with one solution, then present and defend it.
We decided on the above challenge #3 to pit our brains against. After many hours of thinking, debating, arguing and and healthy withdrawal through procastination and many solutions to the challenge at hand, we settled on improving driver efficiency by reducing stress.
Stress being an important part of our lives, and with people becoming more mindful of mindfulness ;) we figured that by reducing driver related stress and increasing their focus and attention on the road, we would help improve road safety and reduce accidents (related to stress or a lack of focus while driving). So we drove ahead with the goal in mind that we needed to improve the driving experience of Belgian drivers.
Brand and Value Proposition:
After much deliberation and brainstorming in our silo - thanks to the help from the event's business strategy experts, we simplified the value proposition of our solution and put everything down on a Business Model Canvas and named our solution Zenroad.
We had a few good ideas about what the application should do, but we decided to test our assumptions. We tested 5 feature ideas and got great feedback from 37 survey participants with 2 hours of posting on social networks and participants at the Hackathon at midnight on Day 2.
We needed to flesh out one of the features that the survey suggested which was seen as valuable by the test participants. This unique feature of the app, needed to be explained clearly to show that it was technically possible.
While the developers spent time deciphering how the special 'broadcasting feature' would work technically (see my beautiful visual representation of that feature right below), I began designing the interface of the mobile application.
Mobility Of The Future Hackathon
I participated in a Hackathon in February 2018 together with 4 junior developers. This was my first experience and I look forward to such accelerated learning opportunities.
We didn't win anything but got to meet and network with other likeminded people and took part in helping solve a few issues that still need attention in the field of mobility. We of course learned too.
February 24th, 2018
Below are the slides we used.
The UX/UI Designs above were also presented in this slide deck - but have since been improved.
Our research validated the assumption that too many users drove more dangerously by using their phones and that they would welcome using an application that still lets drivers engage with their phones while driving but without having to handle the phone.
During our research we encountered similar solutions for broadcasting messages for emergency purposes. This helped us in our key feature explanation.