This live responsive website has been a challenge for visitors to get the most out of their time and financial investment. A redesign was long overdue and the first draft is displayed below. www.conferenceboard.org
September 9th, 2017
Well, I think a redesign is needed. Above is a chart showing the time spent on the site.
Having served the customers supposed to use the site, for 5 years as a programme manager, I knew what they needed and decided over the course of 2 days to redesign the website with the future in mind. The redesign below was made in September 2017.
I redesigned the site as a horizontal scrolling experience for two reasons. Firstly because users don't mind scrolling, and secondly, the members of the Conference Board need to be able to scan information easily, quickly - and at a glance discover what type of content they may be interested in. Knowledge is power, and find the right information swiftly can turn a good day into a great one.
Aside from being able to scroll tot the bottom of the site, the menu bar also reflected all the content being shown on the homepage - giving visitors the ability to go straight to a section of choice.
No wonder users spend on average 1 minute and 18 seconds before leaving.
I showed the redesign to everyone interested - even at a high organisational level and it was very well received. I was subsequently invited to discuss the project with the relevant department in the hope of including some of my design ideas to the ongoing website revamp project that the organisation was working on. I left the organisation 3 months later - and during those 3 months, the business priority was not on the website - to the amazement of many.
Unfortunately, to date, the website has not evolved and consequently, the user experience is still not at the forefront of the dissemination issues related to how customers receive part of the value they pay for. Even a few changes would make the user experience much more rewarding for users seeking crucial information.