Value Dissemination & Improved Knowledge Transfer.
This mobile app project design was the result of a long and frustrating experience - in me having to service my 6 executive learning councils for 5 years as a Service manager with more than 130 members needing to register their meeting attendances, access event files and above all stay in touch with each other.
I was the go-between and this meant that I lived in my inbox and spent time in communications and not improving their learning or strategic knowledge development experience.
Every learning organisation with knowledge as its principal offering should have a customer facing mobile application. So, while working at The Conference Board, in Brussels, as a Service manager, I started this internal project in October 2015 in the hope of helping disseminate the value we were creating for our customers in a more accessible manner.
I took it upon me to design a new mobile experience, reach out to all stakeholders, survey current customers, contact mobile development service vendors and continuously hold the vision of a better learning and knowledge transfer experience for all high level FT500 executives who were in fact our most important customers.
I was just beginning to read and hear about UX Design as a profession when I started designing the solution in UXPin.
Having served the customers for 5 years as a programme manager, I knew what they needed but knew that I had to gather user feedback to be credible internally and to actually get a pulse of whether they would welcome a mobile application.
I discovered through surveying 80 members that:
I showed the survey results to my management who appreciated the insights and decided to go to the next step in the evaluation the project costs.
I then reached out to two development agencies and we got some quotes that where worthy of a solution that would be built from the ground up and would be built for our customers and satisfy business objectives such as the monitoring of adoption and usage analytics (installs, time spent in the app, chat session initiated) on this with an automated monthly reporting tool.
Unfortunately, to date, the mobile application project as I had envisioned it has not developed into any version of my initial solution (illustrative designs below from 2015), however, the organisation decided to go for an off-the-shelf app vendor's solution to provide a mobile user experience that could be rolled out faster - but with much more effort than originally thought (as the purchasing organisation had to fit into the vendor's application constraints and service environment...longer service contracts etc).